Paddy Power need no introduction. From day one, a company that decided to do things differently. Visionary and nimble when it comes to generating PR, always at the cutting edge of marketing.
I worked with the Paddy Power in-house creative team in all aspects of the creative process. Working directly with business stakeholders across multiple channels. Interpreting creative briefs, presenting creative concepts and bringing concepts right through to final artwork. Projects included management and design of press/web advertising, internal communications and retail.
From posters and fliers, to socks and jocks, Paddy Power gets their brand merchandise. My briefs mainly involved creating press collateral and artwork for all key sports book areas - ranging from football to horse racing- across print and digital.
General mischief-making accounts for a huge amount of Paddy Power's media coverage, and I was enlisted to contributed on a few key visuals during my tenure.
I also discovered the virtues of a strong legal team.
