As the world-renowned Heineken experience continued to evolve and develop, Heineken wanted to demonstrate it’s continued commitment to supporting and sponsoring the sporting world. With this in mind, they wanted to create an immersive space for the dual European Cup Finals held in Dublin, that could emphasise the link between the brand and Rugby.
What resulted was ‘Get in the Game’, designed to bring the Heineken Cup experience from the pitch to the fans’ mobile phones, computers and into pubs and homes across the country.
I contributed above the line print support for this campaign, branding venues around Dublin, including the Aviva Stadium itself.
