Heineken Live Project combined the biggest acts with amazing interactive activities to create unforgettable experiences for gig and festival goers across Ireland.
I worked with the project team to conceptualise, design and brand these experiences.
We undertook months of planning, design and development work to build the boldest activations in Dublin, Galway and Kilkenny respectively. The bespoke elements we created reflected all the premium elements of Heineken and ensured that the consumer experience was totally different to what they were used to in your run of the mill concert.
