Heineken's youth orientated brand, Desperados figures themselves as a party starter.
In light of this we launched “Partifesto”, the theme for the three convention-twisting parties being coordinated to promote the brand. We created a party manifesto for the brand and its consumers to live by. Whenever they the saw the "Partifesto" sign, they knew it had the brands stamp of the approval.
I provided design support for these experiences, creating fun, lively environments and marketing collateral for venues across the country.
